• Just Go

  • The road doesn't end with ASS MAGIC
  • Comfort

  • Every ride in complete comfort
  • Safety

  • For you skin and kit
  • Innovation

  • Tried and tested formula
  • Magic

  • Your secret barrier

Just Go

The road doesn't end with ASS MAGIC

Comfort

Every ride in complete comfort

Safety

For you skin and kit

Innovation

Tried and tested formula

Magic

Your secret barrier

ABOUT US

ABOUT US

COLLECTIONS

CHAMOIS CREAM
BUNDLES
APPAREL

ASS MAGIC has saved my ass countless of times. It's the only chamois cream I've ever actually used as it's the only one that really works.

Carla Oberholzer - 2021 African Continental Champion, 2018 South African National Champion, Multiple 94.7 Cycle Challenge Winner

It's not often you find a product that simply hits the spot... ASS MAGIC has kept me sitting comfortably during 6 of my 10 Cape Epics including all the preparatory training and racing kilometers for each edition. It's one of the first things that goes in my travel bag ... riding wouldn't be the same without the relief it provides.

Oliver Munnik - former professional cyclist and 10 x Cape Epic finisher

Chamois cream is not something I normally use, but when I do, ASS MAGIC in definitely my go to! Typically I would use chamois cream for training camps and stage races to ensure comfort on the bike.

Nadine Reider - 2020 German National MTB Marathon Champion, Ghost Factory Racing Team

The risk of developing saddle sores is increased when you spend many hours on the saddle, especially when in the same position on the indoor trainer. A good quality chamois cream such as ASS MAGIC will help reduce the risk of developing saddle sores and keep you comfortable for a longer duration on the bike.

Dr Mike Posthumous - 5 x Cape Epic Finisher, Multiple 100 Miler Race Winner

ASS MAGIC is my go to especially when racing multiple days of enduro or when training on my bike. It means I have one less thing to worry about and I can focus on my racing and training.

Brad Cox - 7 time SA MX Champion, On the road to Dakar 2022

ASS MAGIC Chamois Cream

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ASS MAGIC Snap Sachet

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