• Just Go

  • The road doesn't end with ASS MAGIC
  • Comfort

  • Enjoy every ride in complete comfort
  • Safety

  • For your skin and kit
  • Innovation

  • Tried and test formula
  • MAGIC

  • Your secret barrier

Just Go

The road doesn't end with ASS MAGIC

Comfort

Enjoy every ride in complete comfort

Safety

For your skin and kit

Innovation

Tried and test formula

MAGIC

Your secret barrier

ABOUT US

About Us

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CHAMOIS CREAM

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BUNDLES

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APPAREL

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ASS MAGIC has saved my ass countless of times. It’s the only chamois cream I’ve actually used as it’s the only one that really works. 

Carla Oberholzer - 2018 South African National Champion, Multiple 947 Cycle Challenge Winner, 2021 African Continental Champion

The risk of developing saddle sores is increased when you spend many hours on the saddle, especially when in the same position on the indoor trainer. A good quality chamois cream such as ASS MAGIC will help reduce the risk of developing saddle sores and keep you comfortable for a longer duration on the bike.

Dr Mike Posthumus - 5 x Cape Epic Finisher, multiple 100 miler race winner

Chamois cream is not something I normally use, but when I do, ASS MAGIC is definitely my go to! Typically I would use chamois cream for training camps and stage races to ensure comfort on the bike.

Nadine Reider - 2020 German National MTB Marathon Champion, Ghost Factory Racing Team

It's not often you find a product that simply hits the spot... ASS MAGIC has kept me sitting comfortably during 6 of my 10 Cape Epics, including all the preparatory training and racing kilometers for each edition. It's one of the first things that goes in my travel bag. Riding would not be the same without the relief it provides.

Oliver Munnik former professional cyclist and 10 x Cape Epic finisher

ASS MAGIC is of real benefit to me especially when it comes to multiple days of racing enduro in a row. Chafe is a problem of the past and one less thing to worry about.

Bradley Cox - 7 x SA Motocross Chamion, On the road to Dakar Rally 2022

ASS MAGIC Snap Sachet

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